WWD – Women’s Wear Daily

“Its WeChat account amassed more than 10,000 followers within the first hour of launch, and its first article about iconic jewelry from 23 luxury brands had 50,000 views in two hours.

Liang said the new vertical will be targeting female readers who “have bought many luxury handbags and want to pursue something more precious and long-lasting.” It will focus on the brand’s classic collections and gradually expand into seasonal or special collections.”

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