Mr. Bags

Harvard Business Review

“Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo. Known as “Mr. Bags,” Liang previously collaborated with several foreign handbag makers, including Italy’s Tod’s, where his WeChat promotional posts generated 3.24 million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.”

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